Innovation

Discovering “Unk-Unks” How innovators identify the critical things they don’t even know that they don’t know
JW Mullins
MIT Sloan Management Review, 2007, 48(4), pp17-21

Overcoming consumer resistance to innovation
R Garcia, F Bardhi, C Friedrich
MIT Sloan Management Review, 2007, 48(4), pp82-88

Sharing ideas and good practice using video technology
TED stands for Technology, Entertainment, Design. It started out (in 1984) as a conference bringing together people from those three worlds. The annual conference brings together thinkers and doers who are challenged to give the talk of their lives in 18 minutes. I have just watched an interview of an African boy describing how he brought energy to his home. It is completely inspirational, moving, and shows the value of libraries and the individual, and how big things can grow from little ideas. Using this short video (his is about 4 minutes), his idea can be shared across the world. I just thought you might find it interesting because it demonstrates how stories are an effective way to share information and inspire others to do something. 19-year-old William Kamkwamba won a standing ovation for his shy 3-minute interview, revealing how as a 14-year-old he had solved his parents' energy needs in a village with no electricity. Click here to see more.